Full course description

Description

Establishing a brand name is important for large organisations, start-ups, Small Medium Enterprises (SMEs), and even freelancers who are looking into business growth and expansion. This online course seeks to equip participants with an understanding of common trade mark filing strategies and objectives. Participants will also learn how to better manage their trade mark portfolio and leverage their trade marks as a business asset.

At the end of this course, participants will not only understand how to detect trade mark infringement activities but also acquire knowledge on the trade mark filing process in Singapore as well as overseas. The content, pedagogy and methodology of this course are structured in a way that allows participants to review the course materials at their own pace. This course also allows participants to download and save a copy of the online content as a PDF document.

Staff

To be confirmed

Format

The learning strategies are as follows:

    1. Mind-maps
    2. Case studies and case examples
    3. Exercises for self-directed learning
    4. Online peer-to-peer discussion forum
    5. Scenario-based animations
    6. Reflection

At A Glance

  • Commitments: 3 hours per week x 4 weeks
  • Language : English

Pre-requisites

This course does not have any pre-requisites. We do, however, make certain assumptions about your learning abilities, which we describe as assumed knowledge and skills. Learners in this course are assumed to:

  • have analytical skills to identify applicable types of IP
  • have communication skills to articulate various types of IP
  • have information gathering skills to collate necessary data
  • have organisational skills to support implementation of registration procedures in a timely manner
  • have business ethics and integrity